In 2019, I launched a small business selling handmade crafts as a passion project - because we know I love those!
I wanted to create a brand that was fun and had a handmade spirit, but still sleek with a touch of my own personality. I feel the branding has executed exactly what I was going for and I'm really happy with how it turned out.
The main logo also performs well as a sticker or stamp, which was a consideration in its design as I have incorporated the use of these logo stickers into my product packaging. The calligraphy alternative logo is used across social media assets when clarity is important. I created the hand lettering myself with a brush pen and then vectorised the scanned image to further capture that handmade feel.
The Crafty Cats Co currently has over 500 social media followers and over 350 sales.
